- zetcom strengthens market presence in Australia with acquisition of Ortelia Interactive
- Culture Software Group (zetcom, fluxguide) expands software offering in the field of 3D exhibition design
- Ortelia Interactive will be rebranded to zetcom Australia
- The founders of Ortelia Interactive, Darren Pack and Lazaros Kastanis, will continue as Managing Directors
[Bern / Brisbane, 5th of April 2024] — Switzerland based zetcom Group AG (“zetcom) proudly announces its acquisition of Ortelia Pty Ltd. (“Ortelia Interactive”) in Australia. This strategic move signifies zetcom’s commitment to advancing digital services and audience engagement in the cultural heritage domain combined with a strong ambition to further grow in the APAC region. Ortelia Interactive will be rebranded as zetcom Australia following the acquisition. The parties have agreed not to disclose further transaction details.
With over 150 galleries, museums, and industry consultants trusting their products, Ortelia Interactive has established itself as a key player in the field of 3D exhibition design software and audience engagement applications in the cultural heritage sector.
The flagship product, Ortelia Curator, facilitates active exhibition design while offering a practical approach to archiving significant exhibitions. Leveraging interactive 3D and 2D narrative-driven environments, Ortelia Interactive empowers clients to create immersive virtual exhibitions that can be accessed across various platforms, including web, mobile, and desktop devices.
What sets Ortelia Curator apart is its seamless integration with zetcom’s MuseumPlus Collection Management System. Through a built-in API, customers can effortlessly synchronize their collection data with Ortelia Curator, streamlining the exhibition design process and delivering measurable efficiencies in time and effort.
zetcom is a frontrunner in innovative digital collections management solutions for museums, galleries, collections, and corporate archives with more than 3,000 customers around the world including some of the most renowned museums including Museé du Louvre, the State Museums in Berlin as well as Queensland Gallery of Arts, the Australian War Memorial and the National Hertiage Board in Singapore. In addition to the core product, cutting edge digital visitor experience solutions are offered through affiliate Fluxguide within the Culture Software Group umbrella.
Reflecting on the acquisition, Marcel Zemp, CEO of zetcom and Culture Software Group commented, “We are thrilled to welcome Ortelia Interactive to our family. Their innovative solutions perfectly complement our existing product portfolio, allowing us to offer even more comprehensive and cutting-edge digital products and services to our global user base. At the same time, the establishment of a local presence in Australia will enable us to serve our growing community in the APAC region even better.”
Ortelia’s mission aligns perfectly with zetcom’s vision of exploring the dynamics of cultural space.
“We are excited to become members of the zetcom family. This new synergy, both in terms of products and talent, will allow us to offer customers seamless and comprehensive end-to- end solutions. From collections management, digital visitor experiences to exhibition design and audience engagement applications, not only in the APAC region, but worldwide,” said Ortelia Interactive managing directors Darren Pack and Lazaros Kastanis.
Maybe change ‘enhancing the overall visitor experience’ to ‘and delivering measurable efficiencies in time and effort.’ [La1]
About Ortelia
Ortelia Interactive stands as a trailblazing GLAM software company leading the charge in digital exhibition design and interactive storytelling, catering to more than 150 galleries and museums across the globe. Since 2009, our specialized software and services have delivered immersive exhibitions and experiences whilst fostering audience engagement. Our flagship offering, Ortelia Curator, enables galleries, museums, and cultural institutions to fashion captivating exhibitions with unmatched efficiency, simplicity, and adaptability. With a profound comprehension of the GLAM sector, we consistently deliver digital solutions that precisely align with our clients’ needs.
About zetcom
zetcom develops internationally leading software solutions and services for museums, collections, and corporates. Over 3000 customers in more than 40 countries are using its flexible software solutions (SaaS) to develop and maintain cultural heritage as well as managing daily business. zetcom is headquartered in Switzerland with subsidiaries in Germany, the US, Spain, France, Finland, and additional partners worldwide. Since 1998 zetcom is a reliable partner for continuous innovation, high-quality products and services and comprehensive know-how. Since 2020 zetcom is part of the Culture Software Group, a holding company majority owned by Harald Quandt Industriebeteiligungen GmbH. Further information can be found at www.zetcom.com and www.culturesoftwaregroup.com.